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The new strategic brand management: advanced insights and strategic thinking/ Jean-Noël Kapferer
eBook, Paperback, Electronic resource, Book.
English.
Electronic books.
5th ed.
Published
London: Kogan Page, 2012
Available at Electronic Resource and University Library.
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Electronic Resource
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One available in Main 658.827 KAP Barcode Shelfmark Loan type Status MQ618683 Main 658.827 KAP Ebook Available -
University Library
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10 available in Main 658.827 KAP
Barcode Shelfmark Loan type Status 3521989671 Main 658.827 KAP Four week Available 3521993424 Main 658.827 KAP Four week Available 3521442949 Main 658.827 KAP Four week Available 3521442976 Main 658.827 KAP Four week Available 3521989662 Main 658.827 KAP Four week Available 3521993433 Main 658.827 KAP Four week Available 3521687630 Main 658.827 KAP Four week Available 3521442958 Main 658.827 KAP Four week Available 352168764X Main 658.827 KAP Four week Available 3521442967 Main 658.827 KAP Four week Available
Details
Statement of responsibility: Jean-Noël Kapferer
ISBN: 0749465158, 0749465166, 9780749465155, 9780749465162
Note:
Pbk.
Note:
Previous ed.: 2008
Note:
Includes bibliographical references and index
Physical Description:
xviii, 494 p. ill. 25cm
Subject:
Brand name products; Product management; Strategic planning
Reproduction:
Electronic reproduction Dawson Books Mode of access: World Wide Web