Details
Statement of responsibility: Leon G. Schiffman, Joseph Wisenblit
Copyright: 2015
ISBN: 0273787136, 0273787322, 9780273787136, 9780273787327
Note:
Includes bibliographical references and indexes
Note:
Pbk.
Note:
Previous ed.: 2010
Physical Description:
492 pages illustrations 28cm
Subject:
Motivation research (Marketing); Consumer behavior
Reproduction:
Electronic reproduction Dawson Books Mode of access: World Wide Web