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Global marketing [ninth edition]

Global marketing [ninth edition]

Keegan, Warren J., author; Green, Mark C., author

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Ninth edition., Global edition.
Published Harlow: Pearson Education Limited, 2016
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Available at Electronic Resource and University Library.

  • Electronic Resource – One available in Main 658.84 KEE

    Barcode Shelfmark Loan type Status
    Main 658.84 KEE Ebook Available
  • University Library – Eight available in Main 658.84 KEE

    Barcode Shelfmark Loan type Status
    3521692926 Main 658.84 KEE Four week Available
    3521695646 Main 658.84 KEE Four week Available
    352199154X Main 658.84 KEE Four week Available
    3521692917 Main 658.84 KEE Four week Available
    3521692668 Main 658.84 KEE Four week Available
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Details

Statement of responsibility: Warren J. Keegan, Mark C. Green
ISBN: 1292150769, 1292150777, 9781292150765, 9781292150772
Note: Includes bibliographical references and index.
Note: Previous edition published: 2015.
Physical Description: 1 online resource (624 pages) : illustrations, maps 28cm
Subject: Export marketing.; International trade.; Export marketing Management.
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.