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Fashion branding and communication: core strategies of European luxury brands
eBook, Hardback, Electronic resource, Book.
English.
Electronic books.
Published
New York, NY: Palgrave Macmillan, [2017]
Available at Electronic Resource and University Library.
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Electronic Resource
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One available in Main 687.0688 FAS Barcode Shelfmark Loan type Status Main 687.0688 FAS Ebook Available -
University Library
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Six available in Main 687.0688 FAS
Barcode Shelfmark Loan type Status 3521680955 Main 687.0688 FAS Four week Available 3521691036 Main 687.0688 FAS Four week Available 3521691054 Main 687.0688 FAS Four week Available 3521691072 Main 687.0688 FAS Four week Available 3521691063 Main 687.0688 FAS Four week Available 3521691045 Main 687.0688 FAS Four week Available 3521691081 Main 687.0688 FAS Four week Due back 14th May
Details
Statement of responsibility: Byoungho Jin, Elena Cedrola, editors
ISBN: 1137523425, 1137523433, 9781137523426, 9781137523433
Note:
Includes bibliographical references and index.
Physical Description:
1 online resource (xviii, 188 pages) : illustrations. 22cm
Series:
Palgrave studies in practice
Subject:
Luxuries Europe.; Fashion merchandising Europe Case studies.; Brand name products Europe.; Branding (Marketing) Europe.; Fashion merchandising Europe.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
Series Title:
Palgrave studies in practice.