Details
Statement of responsibility: Chris Fill and Sarah Turnbull
ISBN: 1292092610, 1292093838, 9781292092614, 9781292093833
Note:
Previous edition: 2013.
Note:
Includes bibliographical references and index.
Physical Description:
1 online resource (xxxvi, 724 pages) : illustrations (colour) 27cm
Subject:
Marketing channels.; Sales promotion.; Communication in marketing.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.