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Marketing communications: discovery, creation and conversations/ Chris Fill and Sarah Turnbull

Marketing communications: discovery, creation and conversations/ Chris Fill and Sarah Turnbull

Fill, Chris, author; Turnbull, Sarah, author

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Seventh edition.
Published Harlow, England: Pearson, 2016
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Available at Electronic Resource and University Library.

  • Electronic Resource – One available in Main 658.802 FIL

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    Main 658.802 FIL Ebook Available
  • University Library – 11 available in Main 658.802 FIL

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Details

Statement of responsibility: Chris Fill and Sarah Turnbull
ISBN: 1292092610, 1292093838, 9781292092614, 9781292093833
Note: Previous edition: 2013.
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (xxxvi, 724 pages) : illustrations (colour) 27cm
Subject: Marketing channels.; Sales promotion.; Communication in marketing.
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.