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International marketing strategy: analysis, development, and implementation

International marketing strategy: analysis, development, and implementation

Doole, Isobel, 1954- author; Lowe, Robin, 1945- author; Kenyon, Alexandra J., 1966- author

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Seventh edition.
All formats and editions (9)
Published London: Routledge, 2016
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Available at University Library.

  • University Library – 12 available in Main 658.84 DOO

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Details

    Statement of responsibility: Isobel Doole, Robin Lowe and Alexandra Kenyon
    ISBN: 1473723701, 147372936X, 9781473723702, 9781473729360
    Note: Previous edition published: 2008.
    Note: Includes bibliographical references and index.
    Physical Description: xxvi, 465 pages : illustrations
    Subject: Export marketing Management Case studies.; Export marketing Management.
    Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.