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Eating the big fish: how challenger brands can compete against brand leaders
eBook, Hardback, Electronic resource, Book.
English.
Electronic books.
2nd ed., [Rev. & expanded].
All formats and editions (2)
Published
Hoboken, N.J.: Wiley, c2009
Available at Electronic Resource and University Library.
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Electronic Resource
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One available in Main 658.827 MOR Barcode Shelfmark Loan type Status Main 658.827 MOR Ebook Available -
University Library
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Three available in Main 658.827 MOR
Barcode Shelfmark Loan type Status 3521286762 Main 658.827 MOR Four week Available 3521689435 Main 658.827 MOR Four week Available 3521689444 Main 658.827 MOR Four week Available
Details
Statement of responsibility: Adam Morgan
Distributor: Chichester: John Wiley [distributor], c2009
Copyright: 2009
ISBN: 0470238275, 0470409975, 9780470238271, 9780470409978
Note:
Includes bibliographical references (p. 315-319) and index.
Physical Description:
xxiv, 336 p. : ill.
Subject:
Product management.; Brand name products Management.; New products.