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Strategic brand management: building, measuring, and managing brand equity

Strategic brand management: building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

eBook, Paperback, Electronic resource, Book. English. Electronic books.
4th edition, Global edition.
All formats and editions (3)
Published Boston, [Mass.; London: Pearson, c2013
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Available at Electronic Resource and University Library.

  • Electronic Resource – One available in Main 658.827 KEL

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Details

Statement of responsibility: Kevin Lane Keller
ISBN: 0273779419, 0273780042, 9780273779414, 9780273780045
Note: Includes bibliographical references and index.
Physical Description: 590 p. : col. ill., ports. (chiefly col.) 28cm
Subject: Brand name products Management.
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.