Details
Statement of responsibility: Kevin Lane Keller
Copyright: 2013
ISBN: 0273779419, 0273780042, 9780273779414, 9780273780045
Note:
Includes bibliographical references and index.
Physical Description:
590 p. : col. ill., ports. (chiefly col.) 28cm
Subject:
Brand name products Management.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.