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    Principles of marketing

    Principles of marketing

    Kotler, Philip, author; Armstrong, Gary (Gary M.), author; Opresnik, Marc O. (Marc Oliver), 1969- author

    eBook, Paperback, Electronic resource, Book. English. Electronic books.
    Global edition.
    All formats and editions (7)
    Published Harlow: Pearson, [2017]
    Rated
    from 2 users

    Available at Electronic Resource and University Library.

    • Electronic Resource – Two available in Main and Main 658.8 KOT

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    Details

    Statement of responsibility: Philip Kotler, Gary Armstrong with Marc Oliver Opresnik
    Copyright: 2018
    ISBN: 1292220171, 1292220236, 9781292220178, 9781292220239
    Note: Includes bibliographical references and index.
    Note: Authorized adaptation from the United States edition, entitled Principles of Marketing, 17th edition, ISBN 978-0-13-449251-3, by Philip Kotler and Gary Armstrong.
    Physical Description: 1 online resource (734 pages) : illustrations 28cm
    Subject: Marketing.
    Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.