Details
Statement of responsibility: Gary Davies with Rosa Chun, Rui Vinhas da Silva and Stuart Roper
ISBN: 0203218116, 041528743X, 9780203218112, 9780415287432
Note:
Includes bibliographical references and index.
Physical Description:
xiii, 272 p. : ill. 24cm
Subject:
Competition.; Corporate image.; Corporations Public relations.; Brand name products Management.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.