Details
Statement of responsibility: Cees B. M. van Riel and Charles J. Fombrun
ISBN: 0203390938, 0415328268, 9780203390931, 9780415328265
Note:
Includes bibliographical references and index.
Physical Description:
xvi, 306 p. : ill. ; 24 cm.
Subject:
Communication in management.; Corporations Public relations.; Corporate image.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.