Details
Statement of responsibility: edited by T.C. Melewar
ISBN: 0203931947, 0415405270, 0415405289, 9780203931943, 9780415405270, 9780415405287
Note:
Includes bibliographical references and index.
Physical Description:
xvii, 233 p. : ill. 24cm
Subject:
Business communication.; Public relations.; Corporate image.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.