Skip to Content

Searching....

Marketing and the bottom line: the marketing metrics to pump up cash flow

Marketing and the bottom line: the marketing metrics to pump up cash flow

Ambler, Tim

eBook, Paperback, Electronic resource, Book. English. Electronic books.
Second edition.
Published London: Financial Times Prentice Hall, 2003
Rate this

Available at Electronic Resource and University Library.

  • Electronic Resource – One available in Main 658.802 AMB

    Barcode Shelfmark Loan type Status
    Main 658.802 AMB Ebook Available
  • University Library – Two available in Main 658.802 AMB

    Barcode Shelfmark Loan type Status
    3521718246 Main 658.802 AMB Four week Available
    3521718255 Main 658.802 AMB Four week Available

Details

Statement of responsibility: Tim Ambler
ISBN: 0273661949, 1405870567, 9780273661948, 9781405870566
Note: Includes bibliographical references and index.
Note: Previous ed.: 2000.
Physical Description: xiv, 320 p. : ill. 24cm
Subject: Corporate profits.; Marketing Cost effectiveness Measurement.
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.