Details
Statement of responsibility: Tim Ambler
ISBN: 0273661949, 1405870567, 9780273661948, 9781405870566
Note:
Includes bibliographical references and index.
Note:
Previous ed.: 2000.
Physical Description:
xiv, 320 p. : ill. 24cm
Subject:
Corporate profits.; Marketing Cost effectiveness Measurement.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.