Details
Statement of responsibility: Ardi Kolah
ISBN: 0415637880, 0415637899, 1315696029, 9780415637886, 9780415637893, 9781315696027
Note:
Includes bibliographical references and index.
Physical Description:
1 online resource (xxix, 320 pages) : illustrations 24cm
Subject:
Marketing.; Branding (Marketing); Corporate sponsorship.
Reproduction:
Electronic reproduction. Dawson Books. Mode of access: World Wide Web.