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Global brand strategy: world-wise marketing in the age of branding

Global brand strategy: world-wise marketing in the age of branding

Steenkamp, Jan-Benedict E. M., author

eBook, Hardback, Electronic resource, Book. English. Electronic books.
Published London: Palgrave Macmillan, 2017
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Available at Electronic Resource and University Library.

  • Electronic Resource – One available in Main 658.827 STE

    Barcode Shelfmark Loan type Status
    Main 658.827 STE Ebook Available

  • University Library – Two available in Main 658.827 STE

    Barcode Shelfmark Loan type Status
    3521740262 Main 658.827 STE Four week Available
    3521740280 Main 658.827 STE Four week Available
    3521740271 Main 658.827 STE Four week Due back 7th May

Details

Statement of responsibility: Jan-Benedict Steenkamp
ISBN: 1349949930, 1349949949, 9781349949939, 9781349949946
Note: Includes bibliographical references and index.
Physical Description: 1 online resource (xxiv, 319 pages) : illustrations (black and white) 22cm
Subject: Brand name products Planning.; Brand name products Management.; Export marketing.; Branding (Marketing)
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.